Meet Sandy Hoffman


  • Realtor

For the past three decades, Sandy Hoffman has been immersed in the real estate industry. After semi-retiring from her career in the high-tech field in 2000 to raise her children, Sandy began investing in homes in need of a little TLC. When a waterfront home in the Texas hill country she’d purchased and renovated sold almost immediately, she found herself embarking on a new career.

“I got into real estate by flipping properties and realized that I was leaving money on the table” Sandy says. “So I went and got my license; it was just that easy. My very first transaction was a $3 million house, which was totally a fluke thing. I held one open house and a client came in and bought the house. I thought ‘Oh, wow, this is a breeze,’ and then, of course, reality hit.”

Meet Sandy Hoffman: Realtor-Broker, technology guru, and volunteer. Prior to establishing herself as an award-winning top producer, Sandy excelled in the high-tech software industry by building sales, marketing and customer support organizations for companies like Dell Computer, Tech Works, and IBM.

Sandy’s strong business background, which also includes working in the title industry and as the director of sales for a developer, makes her uniquely qualified to help her clients achieve maximum value whether they’re buying or selling a home.

“I’ve been around the industry in multiple capacities and I’ve got a pretty broad spectrum of experience,” says Sandy. “I’ve managed teams, I understand profit and loss, and the background of a business. But also, because I’m an investor, my clients get the added value of my experience with the long-term value of ownership and what their exit strategy should be in the event they need to sell.”

After graduating from University of Texas, the Dallas native was offered a job in Austin and has remained here happily since 1980.

“I know the city well so I can offer my clients insight in terms of what I’ve seen from an appreciation standpoint,” says Sandy. “Because I’ve been an investor, I understand the nuances of owning waterfront property. I know where the highly-desirable neighborhoods are as well as which ones are up-and-coming. I also know the challenges with traffic, and I’m very familiar with the school districts.”

Because of her extensive knowledge base and positive approach, the veteran real estate expert develops relationships with her clients that go beyond a single sale or purchase.

“Most of the deals that I do are with repeat customers and multiple transaction customers,” says Sandy, who adds that she also receives plenty of referrals from satisfied clients.

Her desire to help home buyers and sellers achieve maximum profitability led Sandy to join the Maxavenue team as it allows her to combine her high-tech background with her sales expertise.

“I understand the shift that’s occurring in the real estate market,” says Sandy. “I understand things are getting ready to change and I want to be part it. Maxavenue is leading the charge of this real estate revolution with its systems, incredible value proposition and Business Team support, and I’m enthusiastic and excited to be a part of it.”

Sandy points specifically to the Maximum Value Home Selling System®, which enables clients to earn up to 5 to 15 percent more for their homes by performing a comprehensive home preparation and staging plan that not only attracts quality offers but also ensures sellers receive top dollar in the shortest period of time.

Though securing the best deal for her clients is her top priority, Sandy makes time to give back to the community and the causes that are close to her heart, including the March of Dimes, Highland Lakes Women’s Council of Real Estate, Junior League of Austin, Any Baby Can, and Coats for Kids. Sandy also mentors young women who have an interest in business and technology.

A mom of two, Sandy believes her commitment to volunteering has inspired her grown children to donate their time and talent to charitable endeavors, and she couldn’t be more proud.

“When they were growing up, they’d complain about me being on the phone and the hours I put in volunteering,” says Sandy. “Children mimic what they see and now they’re both very active. They volunteer because they want to and that’s a nice legacy to build.”

In her free time, Sandy takes advantage of all Austin has to offer. She enjoys karaoke, country dancing, and paddle boarding.