Watching her parents and grandparents achieve their financial goals through real estate investment inspired Lauren Rush to devote her career to helping others buy and sell homes.
“My mother served as a property manager,” says Lauren. “My father owned his own business and I admired how they both worked independently. They embodied that spirit of entrepreneurship that I find so admirable. It led me to want to run my own business. Working in real estate allows me to enjoy the best of all worlds.”
Meet Lauren Rush: A former paralegal and classical musician, Lauren prides herself on always delivering the highest level of customer service.
“While working for attorneys, I was involved in a variety of complicated transactions from start to finish,” says Lauren. “In working with their clients, I developed the ability to take even the most technical language and present it in a way anyone could understand. Whether someone is a doctor or is new to this country and speaks very little English, I can relate to them. I’m able to communicate with everyone in a manner that’s professional and helpful.”
That skill translates well when it comes to assisting home buyers and sellers navigate the often daunting process of bringing a property to market or finding the perfect place to put down roots. Lauren says her knack for placing clients in homes that are an ideal fit for their lifestyle is a credit to her active listening and keen observation skills.
“I had a client who told me he wanted to sell his condo, buy a home, and remodel it,” says Lauren. “But in showing him houses that met that description, I quickly realized he didn’t really want to put in a lot of effort. Because my background is in new construction, I took him to meet a builder and he decided that a home in the making was much more what he had in mind. He picked out color schemes and carpeting, but he needed a little help making the big decisions and I was there to assist whenever he looked a little lost. It turned out so well, I suggested he host a housewarming party to celebrate.”
With new construction as her niche, Lauren says she’s there every step of the way to help her clients make those challenging decisions.
“I’ve sold millions of dollars in new construction so I’m very well-versed in the difference between existing homes and those being built,” she says. “I can assist a buyer with any concerns or questions that arise. I can often spot potential problems and see that they’re fixed before construction continues.”
That desire to go above and beyond for her clients is what led Lauren to Maxavenue.
“Maxavenue’s philosophy of always putting the customer first has been a long time coming; we’re visionaries in that way,” says Lauren. “We believe ‘We’re here because of the client.’ Even after a transaction is finished and my clients are settled in their new home, we still keep in touch. They feel the difference.”
A lifetime learner, Lauren values all the tools and continuing education at her disposal through Maxavenue, which raises the bar of professional competency standards with MBA level real estate training for agents as well as business and marketing support teams.
When she isn’t helping clients, Lauren enjoys taking advantage of all Austin has to offer. The neighborhoods of scenic West Austin hold a special allure for the agent who’s called the city home for two decades.
“West Austin is such a beautiful area with beautiful lake views and hills,” says Lauren. “I love introducing clients to these gorgeous surroundings.”
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A Broker has completed a state-defined education that includes 900 classroom hours, way beyond the 210 hours required for agents. Additionally, Brokers must pass a more comprehensive broker's license exam. Brokers may work alone or they may hire agents to work for them.
A Realtor¨ is a licensed real estate salesperson who belongs to the National Association of Realtors¨, the largest trade group in the country. Not all agents are Realtors¨ - but choosing a designated Realtor¨ means you've selected an agent that must adhere to the National Association of Realtors¨ stringent code of ethics.
Accredited Buyers Representative:
Real estate agents who have earned the Accredited Buyer's Representative designation have been trained to deliver enhanced customer service, extensive due diligence and expert negotiation skills. Agents without this designation may not have the training or experience required to provide top-quality real estate buyer representation.
Certified Negotiation Expert:
Agents who have earned the Certified Negotiation Expert (CNE) designation are trained in a wide spectrum of negotiating strategies and techniques, along with tools to expertly negotiate from a position of strength. While all real estate agents have some experience in negotiations, working with a CNE designated agent gives buyers and sellers a strategic advantage in the negotiating process.
Graduate REALTOR, Institute:
Agents who earn the GRI designation have received advanced training in emerging technology, laws, and procedures as well as the increasingly complex real estate market itself. All agents work to provide a smooth home buying and selling experience, but GRI designated agents have taken the extra step to become a consummate professional and expert in their local market.
Seniors Real Estate Specialist:
Agents who have earned the Seniors Real Estate Specialist (SRES) designation have been trained to expertly guide and implement effective strategies for mature clients when making important decisions about selling, buying, relocating, or refinancing residential or investment properties.
Internet Marketing Certified:
e-PRO curriculum ensures your real estate agent has attained mastery of the latest social media technologies, such as Facebook and Twitter, and can create a compelling online presence vital to helping sellers reaching today's hyper-connected consumers. With the rapidly evolving world of Internet and social media technologies, it pays to have an expert on your team.
Certified Residential Specialist:
Agents who have earned the Certified Residential Specialist (CRS) designation have been trained to understand the complexities of the housing market, how to best position their client’s interests, and how to effectively community with all parties to a transaction. In short, the CRS designation means your agent has more advanced, specialized training in all aspects of the residential market than agents who haven't earned this designation.
Certified Luxury Home Marketing Specialist:
Agents who have earned the designation of Certified Luxury Home Marketing Specialist (CLHMS) are elite professionals with the knowledge, experience and skills required to expertly represent buyers and sellers in the Luxury Home market. In addition, a CLHMS designated agent is a local market leader with documented performance in the top 10% of their markets.
Short Sales and Forclosure Certified:
Counselor of Real Estate:
Certified Real Estate Brokerage Manager:
Seller Representative Specialist:
Agents who have earned the Seller Representative Specialist (SRS) designation have demonstrated elevated professional standards, enhanced individual performance, and the ability to recognize emerging market trends and professional practices to real estate professionals. All of this specialized knowledge gives an SRS designated agent the tools to make the home selling experience as smooth as possible.
Green Real Estate Marketing Specialist:
Agents who hold the NAR Green designation have been trained to understand and expertly serve consumers seeking green “eco-friendly” homes. NAR Green agents not only receive education about the quickly developing green technologies and practices, but engage in ongoing specialized training to stay abreast of green real estate issues and trends.
Bachelor of Business Administration:
Master Certified Negotiation Expert:
Agents who earn the Master Certified Negotiation Expert (MCNE) designation have mastered a wide spectrum of negotiation skills - including all the CNE (Certified Negotiation Expert) qualifications, plus email negotiations, advanced negotiation techniques for both buying and selling, as well as mastering negotiating techniques among different generations and cultures. An agent with these extra, in-depth skills give their clients a significant advantage in negotiating from strength.
Certified Senior Housing Specialist:
Certified Senior Housing Professionals (CSHPs) offer specialized service specifically focused on the needs and special circumstances of senior buyers and sellers. Having completed extensive coursework and the in-depth training, CSHPs have the specialized knowledge to help seniors achieve their goals. As such, they are more equipped than general real estate agents to serve as the Consumer Champion throughout the entire consultative process of a late-in-life move.
Residential Construction Certified:
Agents who have earned the Residential Construction Certified (RCC) designation have been trained to gain a deep understanding of residential construction materials and methods. With comprehensive construction knowledge, RCC designated agents deliver superior consumer value when representing their clients to appraisers, inspectors, lenders, designers, engineers, and construction professionals.
Certified New Home Specialist:
Agents who have earned the Certified New Home Specialist (CNHS) designation are trained professionals and experts in the details of buying a newly constructed home. From negotiating favorable contract terms to expert due diligence during the construction process, a CNHS designated agent has extensive knowledge and experience as a buyer’s agent and the unique factors involved in working with builders and developers.
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